GRIGORAȘ, Andrei. The Strategic Impact of Sensory Elements on Building and Developing Brand Equity. Management Dynamics in the Knowledge Economy, [S. l.], v. 6, n. 4, p. 579–592, 2018. Disponível em: https://www.managementdynamics.ro/index.php/journal/article/view/284. Acesso em: 21 apr. 2025.