WIID, Johannes A.; CANT, Michael C.; SENOOANE, Belinda C. An Inside-out Model of Retail SME Brand Orientation for an Emerging Market. Management Dynamics in the Knowledge Economy, [S. l.], v. 13, n. 1, p. 1–19, 2025. Disponível em: https://www.managementdynamics.ro/index.php/journal/article/view/644. Acesso em: 24 apr. 2025.