Vol. 13 No. 1 (2025): Issue 47

Articles

• An Inside-out Model of Retail SME Brand Orientation for an Emerging Market

  Johannes A. WIID, Michael C. CANT, Belinda C. SENOOANE

  1-19

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• Waste Management Research in Sri Lanka: Exploring Trends, Identifying Gaps, and Gaining Key Insights Through Bibliometric Analysis

  Subhasinghe Manchanayake Appuhamilage Vishwanath Sandeepa TENNAKOON, Upasaka Lekamalage Ishan UDAYANTHA, Wattegama Gedara Erandi Jinadari WATTEGAMA

  20-37

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• Use of Artificial Intelligence in Advertising Agencies: Opportunities and Challenges

  Cristiana-Georgiana IONIȚĂ, Cristina LEOVARIDIS, Gabriela POPESCU

  38-51

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• Review of Dynamic Structural Equation Models for Real-Time Consumer Behaviour: Methodological Advances and Applications Insights

  Chacha MAGASI

  52-67

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• The Impact of Peace Marketing on Customer Well-Being: Insights from Zain Iraq Telecommunications

  Mohammed Edan ALKHAZRAJE

  68-84

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• Dynamic Skills for Achieving Profitability and Long-term Sustainability of Start-up MSMEs

  Baraka ISRAEL, Veneranda RUTAINURWA

  85-104

  • PDF